MORE began as a local church response to the Advent Conspiracy movement in 2008. At the time, Advent Conspiracy noted that Americans were spending approximately 250 billion dollars annually on Christmas (gifts, decorations, etc.) and that the global water crisis could be solved with about 3% of that–not each year, just once. 10 Billion dollars to providing safe, clean water around the globe to those in need and the problem is no longer a problem. Advent Conspiracy invited Americans to consider redirecting Christmas spending toward providing safe access to clean drinking water.
While we all certainly agreed that we could spend less on ourselves and donate the money we save to existing water-drilling efforts, we also felt as though there was something MORE to be done. Americans are professional consumers. MORE followed the model set by TOM’s One-to-One campaign toward redefining consumerism to be about more than buying just for ourselves. Simply put, a t-shirt could be more than a t-shirt. A t-shirt could build awareness of the issue while also raising money to support the drilling of clean water wells in areas of need. So, in 2008, we printed our first t-shirt and–operating solely in the local church–the MORE campaign raised over $5,000 in 2008.
From 2009 to 2014, MORE grew as a movement within the local church and formed strategic partnerships with both merchandisers and missionaries like Bob Nicol-our drilling team leader. In 2014, MORE was launched out of the local church with the hope of building awareness and raising money beyond a local movement. Part of that growth meant our alliance with Bob Nicol needed to be about MORE than just raising money. MORE now strives to send not only money but also volunteers with MORE Water 4 Kenya to assist in the drilling of water wells in Kenya.
Your support of the MORE movement is crucial in solving the clean-drinking water problem now. Through donations, alternative consumerism, wearing MORE gear, and volunteering for MORE events or MORE trips to Kenya, you can save lives. Globally, 775 million people lack access to safe, clean drinking water. Over 2 million people die each year from water-related diseases, such as diarrhea. In fact, the dehydration that stems from diarrhea can claim as many as 2,000 children in Africa each day.
This problem is not abstract and it is not too big to overcome. Likewise, your support is not abstract and is never too small to have an impact. Whether you shop in the MORE STORE, make a donation, or volunteer with MORE, you can rest assured that your support is being directed to providing safe, clean water to someone who needs it.